The Ultimate Social Media Campaign
31 Aug 10
This clever little advertisement for the Pomegranate Phone, Nova Scotia's fictional multi-tasking smart phone is a great concept and an excellent example of how a social media can work wonders to even promote a totally unrelated product - in this case, a destination.
The Pomegranate NS08, Nova Scotia’s fictional multi-tasking smart phone, has made several 'best of' lists for marketing and advertising campaigns. The Pomegranate Phone viral campaign for the Province of Nova Scotia in Canada was one of Marketing Magazine’s picks for the year’s best campaigns in 2008 and hailed as 'the best Internet spoof' and 'most popular post' by several blog writers.
Other commentators have focused on the campaign itself. “The campaign is a brilliant use of social media,” says Luis Carranza, digital strategist and writer of the Adcentered blog.
The phone has been dubbed the 'iPhone killer' by bloggers world-wide, Twittered by Digg founder Kevin Rose, and the pomegranate phone website has logged more than 2.8 million visits from 213 countries and territories worldwide.
